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Research papers

Do emotions in advertising drive sales?

Ads that evoke emotions keep us entertained and are more memorable, but do they really drive product sales? To answer this question, we use facial coding to quantitatively measure people’s tacit emotional responses to ads, and then model the...

Catalogue: Congress 2013: Think Big
Authors: Evan Kodra, Rana El Kaliouby, Laurent Larguinat, Daniel McDuff
September 26, 2013
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Citation

Kodra, El Kaliouby, Larguinat and McDuff (2013a, September 26). Do emotions in advertising drive sales?. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/do-emotions-in-advertising-drive-sales--8059